Young drivers are typically being targeted by insurers with higher insurance premiums due to little experience on the road. But let's face it, there are plenty of experienced drivers who have adapted bad habits and are not necessarily good drivers, thus posing a risk to others on the road, as well as themselves. Thanks to telematics and AI driven insurance platforms being designed by insurtechs such as Inzura, more and more insurers are starting to gather individual driving data, highlighting the likely hood of being at risk of causing an accident. Those that stay low risk, are being rewarded by having insurance premiums reduced relevant to their risk ratio. Many drivers are often not even aware that their driving behaviour is risky or reckless.